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Indian Weddings: The Rise of Social Drinking Culture

The art of social drinking has been a silent guardian for ages. With the ending of the Ambani wedding and a severe lack of drunk faces at the event, it is time we address why social drinking should be practiced by corporate employees and celebrities alike
Rayomand S. Engineer
By
Rayomand S. Engineer
Indian Weddings: The Rise of Social Drinking Culture

Introduction

Justin Bieber’s epic performance - Check John Cena finally seen by everyone - Check. Khloe Kardashian and Mamata Banerjee clicked under one roof - CHECK.

The Ambani wedding extravaganza has been going on forever, and it featured the who’s who of the entire world. From Bill Gates to Kim Kardashian, from The Great Khali to KL Rahul, politicians, musicians, tech giants, just giants, mermaids, leprechauns, everyone was there. Literally EVERYONE!

As a norm, all the eyes were there as well. Paparazzi from the entire world tuned in to find their one shot at fame. But the Ambanis steered well past even the basic controversies like someone over-drinking and making a mess.

Alcohol does not play a popular part in Indian weddings. The Ambanis also made it clear that alcohol would not be served during the ceremonies. However, reports have confirmed that the afterparties were not among the ceremonies. The fact that the entire event went so smoothly without any alcohol-related incidents just reiterates the importance of a social drinking supremacy movement.

Despite not being a part of any celebration in India, absurd drinking gets too much attention for no apparent reason. We have all had that one friend or uncle who would pass out drinking, be it a birthday party or Lakshmi pooja. Free drinks often result in someone or the other overstepping the limits. So much so that corporate parties often require accommodation as even companies know that someone is going to come with “revenge-against-corporate-slavery” in mind and have too many to drink. Sike.

Yet, none of that sort happened at the most gala event of the year and that made us look at social drinking in a different light. How drinking within limits can change the very mood of an event, is understated. So let us state it and sing an eulogy to Baccus, but semi-sober.

Introduction