Every 10th reel you see on your explore page is about the best new protein powder on the market packed with the most protein, BCAAs, and least carb count. We’re sure you’ve also seen how most Indians are skinny and fat because we eat too many rotis and too much rice.
From the Jeff Nippard followers to the Pilates moms, everyone seems to be talking about the benefits of protein and exploring new and creative ways to add it to their meals. And out of the talk, protein powder has become a household staple for many. The big box sticking out like a sore thumb next to all the pickle bottles.
But what is driving this trend, and why should you care? Find out all about it here!
What Makes Protein So Important?
Protein is a very important macronutrient in our diet. The other two are fats and carbohydrates. It plays a massive role in fixing our body from physical work, such as lifting weights, going for a run, or even running around with your little kids. It builds muscle, repairs tissue, and helps you stay energised throughout the day.
While whole food proteins like eggs, chicken, fish, paneer and legumes are excellent sources, the convenience and versatility of protein powder have made it incredibly popular among those who can afford it.